Internet Marketing. We’ve been working with online marketing clients since 2006. We have a long history of helping businesses increase their online presence and drive sales through content. We aim to create engaging content that will connect with your audience and boost your brand awareness.
Your content strategy is about more than just the actual content you publish. It’s not even about the content—it’s about the bigger picture: your customers’ journey, their experience with your brand and products, and their needs and wants.
Your Content Strategy should be a living document; it will change as your audience changes and grows. As such, you mustn’t get too attached to one version of it or any specific approach (like SEO). Instead of tactics, focus on the customer’s journey and how they’ll find value in what you have to offer them next.
Content creation is often one of the first things that come to mind when you think about online marketing. It can be done in-house or outsourced, but regardless of where it’s done, it’s still a process. Content creation requires many moving parts—you have to figure out what channels you want to use for your content and how that content will be formatted. It would help if you also decided on tools for managing the entire process from start to finish.
To get started with content creation for your business, let’s look at some common approaches:
Social Media Management
Social media management is a great way to reach your target audience. Social media is an important part of a content strategy and can be used to build relationships with your audience, brand, and audience.
Blogging is a great way to build trust, authority and community. It also helps you get more traffic to your website and can help you build your brand.
I love blogging because it’s easy, inexpensive and extremely effective for building a business. The best part about blogging is that it doesn’t take much time at all because once you write the blog post, you can schedule it to publish later on in the day or week so that all of the hard work gets done in advance so when people visit their favourite blogs they will find new content there waiting for them!
Blogging is one of my favourite ways to increase traffic because people return when they see new content regularly published. This means more opportunities for conversions from interested visitors. Who read something relevant (eagerly) and then decide, “Hey, I want what this person has – let me buy something from them.”
Online advertising is a great way to market your business. Social media, email marketing, display advertising and search engine optimization are just a few of the many online advertising techniques you can use.
Here is an overview of each type:
- Social Media – This is when you advertise on social networks like Facebook, Twitter or Instagram. You can run ads to get more people to visit your website or blog. You can also pay for “likes” or followers if they are relevant to your industry (e.g., fitness trainers). Your goal should be to increase brand awareness and getting people interested in your offer.
- Paid Advertising – Many companies specialize in online advertising, such as Google AdWords and Facebook Ads, allowing businesses like yours to buy ad space on their network of websites. Each platform has different ways they recommend creating compelling advertisements. Still, at its core, paid ads are simply trying to encourage clicks by enticing consumers with gifts like discounts or giveaways if they sign up for something right now!
We work with you to create a custom content strategy.
We work with you to create a custom content strategy. We can help you create a content strategy that fits your business, one that is unique to your business, and one that is tailored to your audience.
We understand that content marketing is a deeply personal and creative process, so we take a consultative approach to helping you develop your strategy. We start by listening. Then we ask questions about your business goals and audience before recommending a plan of action based on our expertise.