How to Create a Traffic and Growth Virtual Summit? How to get influencers to sponsor your event? How to stream your virtual summit? And how to advertise products that are related to the topic? You’ll learn these things from this article. Here are a few other tips for creating a Traffic and Growth Virtual Summit:
Promote your SaaS with a virtual summit
Promoting your SaaS with a virtual summit can be an effective way to gain exposure and generate traffic. Not all events are created equal, so make sure to look at the list of speakers and find the most relevant event. Many conference speakers are SaaS founders, so you can get valuable insights from them. Also, look for ebooks that fill in the knowledge gaps you may have.
During the summit, you can also collect valuable email addresses and measure your growth by gaining more email subscribers. Your primary goal should be to build awareness of your SaaS product and increase signups. A good tool to use to measure your success is the Purplepass live stream widget. This widget allows you to stream your virtual summit on your website. Your visitors will have the ability to ask questions and interact with speakers live.
Get influencers to sponsor your event
If you want to drive traffic to your website or event, getting influencers to sponsor it is an excellent way to do so. However, you have to work hard to get influencers’ attention. Remember that they are busy people and probably get dozens of emails a day. That’s why you need to be as specific and concise as possible in your outreach. Don’t expect them to open up their inbox and read your email.
Influencer marketing is a win-win situation for both brands and influencers. Influencers are compensated based on the number of followers they generate from the posts. They’re also paid a commission on sales. Make sure to offer a fair commission structure, though! It’s also important to choose a few quality influencers and align your brand with their audience. According to research, 72% of influencers choose brands that align with their audience.
Stream a virtual summit
The first thing to do is to plan your summit ahead of time. Decide on a date at least four to six months in advance. This will allow you ample time to find speakers and convert them into promotional partners. It’s best to plan ahead, rather than rush the process, as this can lead to problems. Here’s how to make your summit a success:
Live-streaming: This strategy works particularly well if you have a large audience and a dedicated following on social media. Streaming your virtual summit live allows you to attract a larger audience, which will increase the likelihood that your content will be shared by your target audience. During a livestream, you can encourage viewers to post on your brand handles and use specific hashtags. This will help your summit get more exposure on social media, and therefore increase your sales. However, live-streaming has certain risks. Luckily, you can avoid these by following our step-by-step guide to stream a virtual summit for traffic and growth.
Advertise products related to the topic
In the past, many people have attempted to hold their own online event without much success. After all, it is not easy to secure A-list celebrities, let alone make them attend. In addition, such celebrities are difficult to secure without a personal connection, and they can be expensive to book. However, there are some ways to make the process of hosting a Virtual Summit go as smoothly as possible.
Create a downsell offer that is less expensive than the core offer. For example, if the virtual summit is on the topic of restoring Ford Broncos for profit, the organizer may choose to advertise a series of offers. The emails will include a pitch for the core offer. Afterward, the email sequence should be followed by a “what’s it all about?” email.
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